Reuver, Mark de; Cligge, Martijn; Haaker, Timber Ivar - In: Journal of business models : JOBM 7 (2019) 3, pp. 12-23
We develop and evaluate five online courses (MOOCs) on business model innovation, tailored to small and medium sized enterprises (SMEs). Six design principles are found for such courses: regarding type and form of learning contents; time investments from participants; practical examples and...