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~subject:"Markenimage"
~type:"article"
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Business network
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Lieferantenmanagement
32
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Naudé, Peter
27
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Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of business research : JBR
4
Journal of business-to-business marketing
2
European journal of marketing : EJM
1
International journal of wine business research : IJWBR
1
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ECONIS (ZBW)
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1
Online corporate brand image, satisfaction and loyalty
Silva, Rui Vinhas da
;
Alwi, Sharifah Faridah Syed
- In:
The journal of brand management : an international journal
16
(
2008/09
)
3
,
pp. 119-144
Persistent link: https://www.econbiz.de/10003790466
Saved in:
2
Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research
St. Davčik, Nebojša
;
Silva, Rui Vinhas da
;
Hair, Joseph F.
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10010514499
Saved in:
3
Assessing brand personality associations of top-of-mind wine brands
Brochado, Ana
;
Silva, Rui Vinhas da
;
LaPlaca, Peter J.
- In:
International journal of wine business research : IJWBR
27
(
2015
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10011381354
Saved in:
4
Image, satisfaction, destination and product post-visit behaviours : how do they relate in emerging destinations?
Marques, Catarina
;
Silva, Rui Vinhas da
;
Antova, Stanislava
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012514380
Saved in:
5
The role of brand equity in a new rebranding strategy of a private label
Marques, Catarina
;
Silva, Rui Vinhas da
;
Davcik, Nebojsa S.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 497-507
Persistent link: https://www.econbiz.de/10012287217
Saved in:
6
Individual actors and embeddedness in business-to-business interactions
Gonçalves, Sara Martins
;
Silva, Rui Vinhas da
; …
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 181-191
Persistent link: https://www.econbiz.de/10011990753
Saved in:
7
Complaint management expectations : an online laddering analysis of small versus large firms
Henneberg, Stephan C.
;
Gruber, Thorsten
;
Reppel, Alexander
- In:
Industrial marketing management : the international …
38
(
2009
)
6
,
pp. 584-598
Persistent link: https://www.econbiz.de/10003889402
Saved in:
8
Exploiting the B2B knowledge network : new perspectives and core concepts
Naudé, Peter
;
Henneberg, Stephan
;
Zolkiewski, Judy
; …
- In:
Industrial marketing management : the international …
38
(
2009
)
5
,
pp. 493-494
Persistent link: https://www.econbiz.de/10003871817
Saved in:
9
Sense-making and management in business networks : some observations, considerations, and a research agenda
Henneberg, Stephan C.
;
Naudé, Peter
;
Mouzas, Stefanos
- In:
Industrial marketing management : the international …
39
(
2010
)
3
,
pp. 355-360
Persistent link: https://www.econbiz.de/10003976386
Saved in:
10
Developing network insight
Mouzas, Stefanos
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
37
(
2008
)
2
,
pp. 167-180
Persistent link: https://www.econbiz.de/10003701495
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