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~subject:"Business start-up"
~subject:"Marktforschung"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
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Business start-up
Marktforschung
Marketing
5,467
Marketing management
1,171
Marketingmanagement
1,171
Consumer behaviour
867
Konsumentenverhalten
867
marketing
848
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604
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600
USA
569
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568
Relationship marketing
383
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381
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372
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370
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304
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302
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293
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292
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264
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256
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256
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199
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192
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182
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156
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9
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7
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6
Hills, Gerald E.
6
Hruschka, Harald
6
Kollmann, Tobias
6
Miles, Morgan P.
6
Gruber, Marc
5
Hultman, Claes M.
5
Jones, Rosalind
4
Roberts, John H.
4
Baumgarth, Carsten
3
Brettel, Malte
3
Emes, Jutta
3
Fillis, Ian
3
Fink, Matthias
3
Gilmore, Audrey
3
Lehman, Kim
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Lehmann, Donald R.
3
Lindgreen, Adam
3
Morrish, Sussie C.
3
Uslay, Can
3
Alqahtani, Nasser
2
Amjad, Tayyab
2
Belk, Russell W.
2
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2
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2
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2
Cluley, Robert
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2
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2
Filser, Matthias
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Gaski, John F.
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2
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2
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Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
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American Marketing Association / Task Force on the Development of Marketing Thought
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
24
Journal of business research : JBR
20
Journal of research in marketing and entrepreneurship : JRME
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of marketing research : JMR
9
Journal of research in marketing and entrepreneurship
7
International journal of forecasting
6
International journal of market research
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of wine business research : IJWBR
5
Journal of marketing management : MM
5
Journal of strategic marketing
5
Marketing intelligence & planning
5
Journal of business-to-business marketing
4
Journal of marketing
4
Journal of marketing education : JME
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of the Academy of Marketing Science
4
Organisation und praktische Anwendung
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Entrepreneurial marketing
3
International journal of entrepreneurial venturing : IJEV
3
International journal of entrepreneurship and innovation management
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business economics : JBE
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of small business and enterprise development
3
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
3
Marketing theory
3
Schmalenbach business review : sbr
3
The handbook of marketing research : uses, misuses, and future advances
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Consumer perception of product risks and benefits
2
Contemporary issues in marketing : principles and practice
2
Electronic markets : the international journal on networked business
2
Information systems and e-business management : ISeB
2
International journal of business and globalisation : IJBG
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ECONIS (ZBW)
408
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1
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10
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408
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date (oldest first)
1
Exploring entrepreneurial
marketing
Miles, Morgan P.
;
Gilmore, Audrey
;
Harrigan, Paul
; …
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 94-111
Persistent link: https://www.econbiz.de/10011305975
Saved in:
2
Barriers to advancing the science and practice of
marketing
Baron, Andrew Scott
;
Zaltman, Gerald
;
Olson, Jerry C.
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
Saved in:
3
An overview of research on
marketing
ethics education
Hrehová, Daniela
;
Žiaran, Pavel
- In:
Market : review for marketing theory and practice
28
(
2016
)
2
,
pp. 131-142
Persistent link: https://www.econbiz.de/10011709047
Saved in:
4
Envisioning consumers : how videography can contribute to
marketing
knowledge
Belk, Russell W.
;
Caldwell, Marylouise
;
Devinney, …
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
Saved in:
5
The entrepreneurial
marketing
management and commercialization arrangements of born-global bio-enterprises : the case of UK companies
Simba, Amon
;
Ndlovu, Tabani
- In:
Journal of small business and entrepreneurship : JSBE ; …
27
(
2014
)
1/3
,
pp. 143-170
Persistent link: https://www.econbiz.de/10011488921
Saved in:
6
Entrepreneurial
marketing
: conceptual and empirical research opportunities
Hills, Gerald E.
;
Hultman, Claes
- In:
Entrepreneurship research journal : ERJ
3
(
2013
)
4
,
pp. 437-448
Persistent link: https://www.econbiz.de/10010189568
Saved in:
7
Identification of
marketing
needs and means of communication of Romanian
marketing
companies in the context of the knowledge society
Cătoiu, Iacob
;
Orzan, Mihai
;
Edu, Tudor
- In:
Journal of food products marketing
19
(
2013
)
2
,
pp. 93-109
Persistent link: https://www.econbiz.de/10009764573
Saved in:
8
Musings on a distinguished methods career and beyond
Hair, Joe
- In:
Advancing methodological thought and practice
,
(pp. 13-24)
.
2020
Persistent link: https://www.econbiz.de/10012316244
Saved in:
9
Entrepreneurial
marketing
orientation of young SME owners in Indonesia
Astuti, Rifelly Dewi
;
Balqiah, Tengku Ezni
- In:
International journal of entrepreneurial venturing : IJEV
12
(
2020
)
4
,
pp. 376-394
Persistent link: https://www.econbiz.de/10012509564
Saved in:
10
Iconic studies relevant for research in
marketing
and the Journal of Global Scholars of
Marketing
Science
Woodside, Arch G.
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 259-278
Persistent link: https://www.econbiz.de/10011407173
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