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A creativity support tool for cognitive idea stimulation in entrepreneurial activities

Siemon, Dominik; Robra-Bissantz, Susanne - In: International journal of entrepreneurship and small business 33 (2018) 4, pp. 532-552

Persistent link: https://www.econbiz.de/10011869379

Design Thinking for New Business Contexts : A Critical Analysis through Theory and Practice

Huang, Yujia; Hands, David - 2022

1 Introduction -- 1.1 Introduction -- 1.2 Background to Design Thinking for new Business Contexts -- 1.3 Structure of Content -- 1.4 Using the Book: A Reader’s Guide -- 2 Evolution of the Relationship Between Design and Business Activities -- 2.1 Introduction -- 2.2 Design Thinking and...

Persistent link: https://www.econbiz.de/10013188385

Achieving new product development performance through entrepreneurial orientation : evidence from Taiwan

Lee, Shwn-Meei; Li, Chia-Ying; Tsai, Chiun-Yi - In: International journal of technology, policy and … 17 (2017) 4, pp. 337-359

Persistent link: https://www.econbiz.de/10011821076

Green creativity, responsible innovation, and product innovation performance : a study of entrepreneurial firms in an emerging economy

Adomako, Samuel; Nguyen Phong Nguyen - In: Business strategy and the environment 32 (2023) 7, pp. 4413-4425

Persistent link: https://www.econbiz.de/10014441617

Creative Marketing for New Product and New Business Development.

Ishikawa, Akira - 2008

&D engineering -- 2.2.5 Marketing research for new product development -- 2.2.6 R&D alliances and outsourcing -- References -- 3. R …

Persistent link: https://www.econbiz.de/10012690336

Preface to : Creative Marketing for New Product and New Business Development

Ishikawa, Akira - 2010

New products and new business development require innovative, creative marketing solutions in order to successfully … differentiate them from competing products in the marketplace. This important book explores and elucidates the essence of creativity … secret of successful marketing and shows how to develop and deploy new products and services on a sustainable basis. It will …

Persistent link: https://www.econbiz.de/10013150964

Exploring the antecedents and consequences of effectuation in NPD : the moderating role of firm size

Deng, Cheng; Yang, Jianjun; Loh, Lawrence; Mu, Tian - In: Technology analysis & strategic management 34 (2022) 7, pp. 832-846

Persistent link: https://www.econbiz.de/10013412599

The effect of entrepreneurial orientation and dynamic capability on business performance in creative industry : mediating role of innovativeness product advantage

Hikmah; Ratnawati, Andalan Tri; Darmanto, Susetyo - In: Global business and finance review 28 (2023) 2, pp. 17-33

Purpose: This study aims to analyze the effect of entrepreneurial orientation and dynamic capabilities on the innovativeness product advantage, the influence of entrepreneurial orientation and dynamic capabilities on the business performance of the creative industry, and the effect of...

Persistent link: https://www.econbiz.de/10014304515

The three stages of disruptive innovation : idea generation, incubation, and scaling

O'Reilly, Charles A.; Binns, Andrew J. M. - In: California management review 61 (2019) 3, pp. 49-71

Persistent link: https://www.econbiz.de/10012175462

Cultural Entrepreneurship : New Societal Trends

Ratten, Vanessa (ed.) - 2022

1. Cultural entrepreneurship in society -- 2. From “Making Culture” to “Cultural Making”: Unpacking Immigrant Entrepreneurship and Cultural Entrepreneurship in Norway -- 3. Cultural Entrepreneurship and Disruptive Blockchain Applications in Vietnam: the Status quo and the Transition...

Persistent link: https://www.econbiz.de/10013287733

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