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Barriers of purchasing departments' involvement in marketing service procurement
Bals, Lydia; Hartmann, Evi; Ritter, Thomas - In: Industrial marketing management : the international … 38 (2009) 8, pp. 892-902
Persistent link: https://www.econbiz.de/10003924779
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Interactions between suppliers and customers in business markets
Ritter, Thomas; Ford, David - In: Rethinking marketing : developing a new understanding …, (pp. 99-116). 2004
Persistent link: https://www.econbiz.de/10002406610
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Updating the theory of industrial marketing : industrial marketing as a Bayesian process of belief-updating
Pedersen, Carsten Lund; Ritter, Thomas - In: Industrial marketing management : the international … 102 (2022), pp. 403-420
Persistent link: https://www.econbiz.de/10013259110
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The future of B2B customer solutions in a post-COVID-19 economy : managerial issues and an agenda for academic inquiry
Bond, Edward U., III; Jong, Ad de; Eggert, Andreas; … - In: Journal of service research 23 (2020) 4, pp. 401-408
Persistent link: https://www.econbiz.de/10012391593
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Digitization capability and the digitalization of business models in business-to-business firms : past, present, and future
Ritter, Thomas; Pedersen, Carsten Lund - In: Industrial marketing management : the international … 86 (2020), pp. 180-190
Persistent link: https://www.econbiz.de/10012212463
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Past, present, and future business-to-business marketing research
Lindgreen, Adam; Di Benedetto, C. Anthony; Geersbro, Jens; … - In: Industrial marketing management : the international … 69 (2018), pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
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Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing
Ritter, Thomas; Pedersen, Carsten Lund - In: Industrial marketing management : the international … 116 (2024), pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
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From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael; Johnston, Wesley J.; Ritter, Thomas - In: Industrial marketing management : the international … 117 (2024), pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182