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~subject:"Business-to-business marketing"
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Business-to-business marketing
Business network
18
Unternehmensnetzwerk
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Deutschland
11
Germany
11
Lieferantenmanagement
11
Supplier relationship management
11
Relationship marketing
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Consumer behaviour
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Multinationales Unternehmen
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Networking
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Transnational corporation
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Unternehmenserfolg
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Befragung
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Business model
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Business start-up
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English
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Ritter, Thomas
8
Pedersen, Carsten Lund
3
Bals, Lydia
1
Bond, Edward U., III
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Di Benedetto, C. Anthony
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Eggert, Andreas
1
Ehret, Michael
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Ford, David
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Geersbro, Jens
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Hartmann, Evi
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Houston, Mark B.
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Johnston, Wesley J.
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Jong, Ad de
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Kleinaltenkamp, Michael
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Kohli, Ajay Kumar
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Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of service research
1
Rethinking marketing : developing a new understanding of markets
1
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ECONIS (ZBW)
8
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1
Barriers of purchasing departments' involvement in marketing service procurement
Bals, Lydia
;
Hartmann, Evi
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 892-902
Persistent link: https://www.econbiz.de/10003924779
Saved in:
2
Interactions between suppliers and customers in business markets
Ritter, Thomas
;
Ford, David
- In:
Rethinking marketing : developing a new understanding …
,
(pp. 99-116)
.
2004
Persistent link: https://www.econbiz.de/10002406610
Saved in:
3
Updating the theory of industrial marketing : industrial marketing as a Bayesian process of belief-updating
Pedersen, Carsten Lund
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 403-420
Persistent link: https://www.econbiz.de/10013259110
Saved in:
4
The future of B2B customer solutions in a post-COVID-19 economy : managerial issues and an agenda for academic inquiry
Bond, Edward U., III
;
Jong, Ad de
;
Eggert, Andreas
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 401-408
Persistent link: https://www.econbiz.de/10012391593
Saved in:
5
Digitization capability and the digitalization of business models in business-to-business firms : past, present, and future
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 180-190
Persistent link: https://www.econbiz.de/10012212463
Saved in:
6
Past, present, and future business-to-business marketing research
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Geersbro, Jens
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
Saved in:
7
Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
Saved in:
8
From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael
;
Johnston, Wesley J.
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
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