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Business-to-business marketing
Beziehungsmarketing
87
Relationship marketing
87
Consumer behaviour
46
Konsumentenverhalten
46
Marketing management
42
Marketingmanagement
42
Kundenwert
41
Customer value
38
USA
29
United States
29
Theorie
28
Theory
28
Firm performance
21
Marktforschung
21
Indien
19
Unternehmenserfolg
19
India
18
Customer satisfaction
17
Kundenzufriedenheit
17
Marketingforschung
17
Market research
16
Marketing
15
Brand management
14
Markenführung
14
Marketing theory
14
Marketingtheorie
14
Messung
14
Measurement
13
Performance measurement
13
Performance-Messung
13
International marketing
12
Internationales Marketing
12
Kundenmanagement
12
B-to-B-Marketing
11
Einzelhandel
11
Emerging economies
11
Lieferantenmanagement
11
Retail trade
11
Schwellenländer
11
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English
11
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Kumar, V.
11
Venkatesan, Rajkumar
3
Luo, Anita
2
Beckmann, D.
1
Chintagunta, Pradeep K.
1
Cohen, Greg S.
1
Fuxman, Leonora
1
Grewal, Rajdeep
1
Islam, Md. Monirul
1
Kazi Sohag
1
Kim, Kihyun Hannah
1
Kotabe, Masaaki
1
Leone, Robert P.
1
Mahmoud, Ali B.
1
Mohr, Iris
1
Petersen, J. Andrew
1
Rajan, Bharath
1
Reinartz, Werner J.
1
Rust, Roland T.
1
Shams, S. M. Riad
1
Sheth, Jagdish N.
1
Sriram, S.
1
Vrontis, Demetris
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of marketing research : JMR
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Legends in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
2
Implementing profitability through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
Saved in:
3
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
4
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
5
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
6
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
7
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
8
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
9
Customer relationship management in business markets
Venkatesan, Rajkumar
;
Kumar, V.
;
Reinartz, Werner J.
- In:
Handbook of business-to-business marketing
,
(pp. 311-331)
.
2012
Persistent link: https://www.econbiz.de/10009500147
Saved in:
10
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
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