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~subject:"Business-to-business marketing"
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Business-to-business marketing
Theorie
119
Theory
119
Beziehungsmarketing
106
Relationship marketing
106
Deutschland
91
Germany
91
Marketingmanagement
67
Marketing management
64
Marketing
45
Consumer behaviour
42
Konsumentenverhalten
42
Customer satisfaction
38
Kundenzufriedenheit
38
Lieferantenmanagement
38
Supplier relationship management
38
Erfolgsfaktor
36
Success factor
34
Marktforschung
31
Vertrieb
31
Market research
30
Physical distribution
25
Strategisches Management
24
Marketingtheorie
20
Estimation
18
Preismanagement
18
Pricing strategy
18
Schätzung
18
B-to-B-Marketing
17
Strategic management
17
Controlling
16
Management control
16
Salespeople
16
USA
16
United States
16
Verkaufspersonal
16
Marketing theory
14
Produktentwicklung
14
Unternehmenserfolg
14
Firm performance
13
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13
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3
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German
9
English
9
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Homburg, Christian
18
Kühlborn, Sven
3
Schmitt, Jens
3
Hahn, Alexander
2
Jensen, Ove
2
Klarmann, Martin
2
Richter, Markus
2
Rudolph, Bettina
2
Stock-Homburg, Ruth
2
Bornemann, Torsten
1
Fürst, Andreas
1
Gwinner, Olivia
1
Hohenberg, Sebastian
1
Muehlhaeuser, Stephan
1
Prigge, Jana-Kristin
1
Stierl, Marcel
1
Tischer, Moritz
1
Vomberg, Arnd
1
Werner, Harald
1
Wilczek, Halina
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Journal of marketing
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Die Betriebswirtschaft : DBW
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Gabler Edition Wissenschaft
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
Research
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
18
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1
Die Kausalanalyse als Instrument zur Messung der Kundenzufriedenheit im Industriegütermarketing
Homburg, Christian
- In:
Die Kausalanalyse : ein Instrument der empirischen …
,
(pp. 237-264)
.
1998
Persistent link: https://www.econbiz.de/10001299878
Saved in:
2
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
3
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
4
Addressing a product management's orphan : how to externally implement product eliminations in a B2B setting
Prigge, Jana-Kristin
;
Homburg, Christian
;
Fürst, Andreas
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 56-73
Persistent link: https://www.econbiz.de/10011822115
Saved in:
5
Messung und Management von Kundenzufriedenheit in Industriegüterunternehmen
Homburg, Christian
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 313-340)
.
1995
Persistent link: https://www.econbiz.de/10001291069
Saved in:
6
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
7
Von Robotern und Emotionen
Homburg, Christian
;
Schmitt, Jens
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
9
,
pp. 6-9
Persistent link: https://www.econbiz.de/10008648312
Saved in:
8
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian
;
Stierl, Marcel
;
Bornemann, Torsten
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
Saved in:
9
How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Homburg, Christian
;
Jensen, Ove
;
Hahn, Alexander
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 49-69
Persistent link: https://www.econbiz.de/10009782920
Saved in:
10
When does brand awareness in business markets really pay off?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
-
2010
Persistent link: https://www.econbiz.de/10008938931
Saved in:
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