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The effects of internal marketing capability on export marketing strategy, B2B marketing mix and export performance
Koo, Kyong Ryul; Kim, Sang Jin; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 26 (2016) 1, pp. 51-65
Persistent link: https://www.econbiz.de/10011471407
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Innovative digital marketing management in B2B markets : editorial
Kim, Kyung Hoon; Moon, Hakil - In: Industrial marketing management : the international … 95 (2021), pp. 1-4
Persistent link: https://www.econbiz.de/10012588284
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Third-party organization endorsement impacts on perceived value and B2B customer loyalty
Yuan, Chun Lin; Moon, Hakil; Kim, Kyung Hoon; Wang, Shuman - In: Industrial marketing management : the international … 90 (2020), pp. 221-230
Persistent link: https://www.econbiz.de/10012322045
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Service innovations' roles in long-term relationships with business customers
Woo, Heeseok; Kim, Kyung Hoon; Kim, Sang Jin; Wang, … - In: Journal of global scholars of marketing science : … 29 (2019) 4, pp. 457-469
Persistent link: https://www.econbiz.de/10012257915
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Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment : an empirical study of B2B e-commerce platform
Yuan, Chunlin; Moon, Hakil; Wang, Shuman; Yu, Xiaolei; … - In: Industrial marketing management : the international … 92 (2021), pp. 101-110
Persistent link: https://www.econbiz.de/10012490947