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~subject:"Business-to-business marketing"
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Business-to-business marketing
Consumer behaviour
19
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Beziehungsmarketing
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Relationship marketing
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South Korea
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Customer value
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Kundenwert
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Fashion
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Kundenzufriedenheit
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customer equity
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Kim, Kyung Hoon
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Moon, Hakil
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Kim, Sang Jin
2
Wang, Shuman
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Yu, Xiaolei
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Koo, Kyong Ryul
1
Wang, Huangzhang
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Woo, Heeseok
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Yuan, Chun Lin
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Yuan, Chunlin
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
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ECONIS (ZBW)
5
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The effects of internal marketing capability on export marketing strategy, B2B marketing mix and export performance
Koo, Kyong Ryul
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10011471407
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2
Innovative digital marketing management in B2B markets : editorial
Kim, Kyung Hoon
;
Moon, Hakil
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012588284
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3
Third-party organization endorsement impacts on perceived value and B2B customer loyalty
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 221-230
Persistent link: https://www.econbiz.de/10012322045
Saved in:
4
Service innovations' roles in long-term relationships with business customers
Woo, Heeseok
;
Kim, Kyung Hoon
;
Kim, Sang Jin
;
Wang, …
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
4
,
pp. 457-469
Persistent link: https://www.econbiz.de/10012257915
Saved in:
5
Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment : an empirical study of B2B e-commerce platform
Yuan, Chunlin
;
Moon, Hakil
;
Wang, Shuman
;
Yu, Xiaolei
; …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 101-110
Persistent link: https://www.econbiz.de/10012490947
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