Trötschel, Roman; Bündgens, Silke; Hüffmeier, Joachim; … - In: Journal of Economic Psychology 38 (2013) C, pp. 26-39
While promotion-focused individuals conceptualize goals as ideals and opportunities, prevention-focused individuals conceptualize goals as obligations and necessities. Due to these different goal conceptualizations, prevention-focused parties are expected to set the framework for agreements in...
