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The Impact of Brand Communicat...
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COBRAs
Consumer behaviour
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Konsumentenverhalten
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Social Web
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Internet marketing
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Online-Marketing
10
Brand image
9
Markenimage
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Brand management
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Facebook
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brand equity
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economic development
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Poland
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brand attitude
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consumer-based brand equity
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economic growth
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purchase intention
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social media
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trade
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Brand equity
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ICTs
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brand associations
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brand awareness
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brand loyalty
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diversification
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perceived quality
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private label brands
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social-media
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store brands
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technology
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Schivinski, Bruno
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Brzozowska-Woś, Magdalena
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Fernandes, Teresa
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Guzman, Francisco
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Langaro, Daniela
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Muntinga, Daan G.
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Pontes, Halley M.
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Argumenta oeconomica
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Journal of strategic marketing
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Eliciting brand-related social media engagement : a conditional inference tree framework
Schivinski, Bruno
- In:
Journal of business research : JBR
130
(
2021
),
pp. 594-602
Persistent link: https://www.econbiz.de/10012544878
Saved in:
2
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
3
The influence of interpersonal motivation on Polish consumers' online brand-related activity
Brzozowska-Woś, Magdalena
;
Schivinski, Bruno
- In:
Argumenta oeconomica
43
(
2019
)
2
,
pp. 213-231
Persistent link: https://www.econbiz.de/10012284894
Saved in:
4
Influencing COBRAs : the effects of brand equity on the consumer's propensity to engage with brand-related content on social media
Schivinski, Bruno
;
Muntinga, Daan G.
;
Pontes, Halley M.
; …
- In:
Journal of strategic marketing
29
(
2021
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012424705
Saved in:
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