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COO
Ethnocentrism
144
Consumer behaviour
117
Konsumentenverhalten
94
ethnocentrism
64
Designation of origin
46
Herkunftsbezeichnung
46
National culture
37
Nationalkultur
37
Brand image
33
Markenimage
32
Country of origin
28
International marketing
23
Brand management
19
Markenführung
19
Internationales Marketing
17
China
16
Globalization
14
Rules of origin
14
Ursprungsregeln
14
Animosity
12
Cosmopolitanism
12
Brand
11
Globalisierung
11
Markenartikel
11
Culture
9
India
9
Product attribute
9
Emerging markets
8
purchase intention
8
CETSCALE
7
Cultural identity
7
Indien
7
Kulturelle Identität
7
Marketing
7
Personality psychology
7
Persönlichkeitspsychologie
7
Turkey
7
country of origin
7
Emerging economies
6
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Abdul Rahman
1
Farhangmehr, Minoo
1
Kavitha Haldorai
1
Koul, Surabhi
1
Le, Hoang M. P. T.
1
Mwanza Zangose
1
Nguyen, Phuong V.
1
Nobre, Helena
1
Sahil Singh Jasrotia
1
Sakaya, Ansgar J.
1
Sousa, Ana
1
Syriac Nellikunnel
1
Thøgersen, John
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Tran, Khoa T.
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International journal of business and globalisation : IJBG
2
Food policy : economics planning and politics of food and agriculture
1
International journal of business innovation and research
1
International journal of management & enterprise development : IJMED
1
Research in business and management
1
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ECONIS (ZBW)
6
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1
Do young consumers buy country made products? : evidence from India
Sahil Singh Jasrotia
;
Koul, Surabhi
- In:
International journal of management & enterprise …
19
(
2020
)
4
,
pp. 378-397
Persistent link: https://www.econbiz.de/10012514375
Saved in:
2
Effects of country of origin, foreign product knowledge and product features on customer purchase intention of imported powder milk
Nguyen, Phuong V.
;
Le, Hoang M. P. T.
;
Tran, Khoa T.
- In:
International journal of business innovation and research
19
(
2019
)
2
,
pp. 139-161
Persistent link: https://www.econbiz.de/10012098716
Saved in:
3
Exploring the effects of
ethnocentrism
and country familiarity in consumer preference and brand recognition
Sousa, Ana
;
Nobre, Helena
;
Farhangmehr, Minoo
- In:
International journal of business and globalisation : IJBG
20
(
2018
)
2
,
pp. 139-151
Persistent link: https://www.econbiz.de/10011929630
Saved in:
4
The country of origin effect on consumer purchase intention : PLS modelling
Syriac Nellikunnel
;
Kavitha Haldorai
;
Abdul Rahman
; …
- In:
International journal of business and globalisation : IJBG
19
(
2017
)
3
,
pp. 378-395
Persistent link: https://www.econbiz.de/10011848747
Saved in:
5
Perception of local made products among young Tanzanians : evidence from Mzumbe University Mbeya Campus
Sakaya, Ansgar J.
- In:
Research in business and management
7
(
2020
)
2
,
pp. 6-29
Persistent link: https://www.econbiz.de/10012663686
Saved in:
6
How does origin labelling on food packaging influence consumer product evaluation and choices? : a systematic literature review
Thøgersen, John
- In:
Food policy : economics planning and politics of food …
119
(
2023
),
pp. 1-40
Persistent link: https://www.econbiz.de/10014467540
Saved in:
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