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From marketing to crisis management : how key messages changed during corona pandemic in Saudi food industry

Almutairi, Faisal Abdulhadi - In: Marketing i menedžment innovacij : m&mi (2021) 2, pp. 179-190

Persistent link: https://www.econbiz.de/10013161847

Digital marketing effects of Clubhouse on crowdfunding in the context of COVID-19

Konhäusner, Peter; Seidentopf, Robert - In: Journal of Risk and Financial Management 14 (2021) 8, pp. 1-19

In the marketing mix, promotion is mentioned as using the communication channels available to present and market the … product or service at hand. In recent years, social media has risen as an influential marketing communication channel in … Clubhouse for marketing crowdfunding campaigns in line with insights about the user group of Clubhouse as well as development …

Persistent link: https://www.econbiz.de/10013201031

Retail Strategies to Support Healthy Eating

Moran, Alyssa (contributor); … - 2020

In January 2020, the Center for Science in the Public Interest (CSPI), The Food Trust, Johns Hopkins Bloomberg School of Public Health, and Healthy Eating Research (HER) met for a Healthy Retail Research Convention in Washington, D.C. Attendees included food industry representatives,...

Persistent link: https://www.econbiz.de/10014323780

How can gamified applications drive engagement and brand attitude? The case of Nike Run Club application

Rodrigues, Ivo; Lopes, João M.; Borges, Ana; Oliveira, … - In: Administrative Sciences 11 (2021) 3, pp. 1-20

contributions, this research contributes to the existing literature and academic knowledge in the areas of marketing and … understanding of the relationship between gamification and marketing, demonstrating that the use of gamified applications as … the development of new Gamified marketing solutions. …

Persistent link: https://www.econbiz.de/10014332889

Current Trends in Tourism under COVID-19 and Future Implications

Kruczek, Zygmunt (contributor); … - 2023

overtourism. The digitization of tourism services in the areas of marketing and sales should be one of the priorities addressed by …

Persistent link: https://www.econbiz.de/10014520969

A mediasport typology for transformative relationships : enlargement, enhancement, connection and engagement beyond COVID-19

Stavros, Constantino; Smith, Aaron; Lopez-Gonzalez, Hibai - In: European Sport management quarterly : ESMQ 22 (2022) 1, pp. 72-91

Persistent link: https://www.econbiz.de/10013163200

The Post-Pandemic Business Playbook : Customer-Centric Solutions to Help Your Firm Grow

Mintz, Ofer - 2021

1.Introduction -- 2.Section One: How and why the COVID-19 economic crisis occurred? A customer behavior-based perspective -- 3.Five phases for how customer behavior changed in response to COVID-19 -- 4.Psychological and economic explanations for why the COVID-19 economic crisis occurred -- 5....

Persistent link: https://www.econbiz.de/10012819074

Research lines on the impact of the COVID-19 pandemic on business : a text mining analysis

Carracedo, Patricia; Puertas, Rosa; Martí Selva, Maria … - In: Journal of business research : JBR 132 (2021), pp. 586-593

Persistent link: https://www.econbiz.de/10012581641

Digital marketing effects of Clubhouse on crowdfunding in the context of COVID-19

Konhäusner, Peter; Seidentopf, Robert - In: Journal of risk and financial management : JRFM 14 (2021) 8, pp. 1-19

Persistent link: https://www.econbiz.de/10012626407

New normal and new rules about international trade, economics and marketing

Ayhan, Fatih (ed.); Darıcı, Burak (ed.); … - 2021

Persistent link: https://www.econbiz.de/10012618053