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Consumer communications and current events : a cross-cultural study of the change in consumer response to company social media posts due to the COVID-19 pandemic
Li, Jia; McCrary, Rachel - In: Journal of marketing analytics : JMA 10 (2022) 2, pp. 173-183
Persistent link: https://www.econbiz.de/10013258539
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Strategic dialogic communication through digital media during COVID-19 crisis
Camilleri, Mark Anthony - In: Strategic corporate communication in the digital age, (pp. 1-18). 2021
Persistent link: https://www.econbiz.de/10012490999
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Instagram travel influencers in #quarantine : communicative practices and roles during COVID-19
Femenia-Serra, Francisco; Gretzel, Ulrike; … - In: Tourism management : research, policies, practice 89 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013325963
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Social media marketing gains importance after Covid-19
Mason, Andrew; Narcum, John; Mason, Kevin - In: Cogent business & management 8 (2021) 1, pp. 1-17
This exploratory research examines how the COVID-19 pandemic led to increases in consumers’ social media marketing behaviors in the United States (U.S.). Previous research on the impact of a pandemic has focused on behavior for preventive health, however, little attention has been given to the...
Persistent link: https://www.econbiz.de/10012669012
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Revisiting the antecedent of electronic word-of-mouth (eWOM) during COVID-19 pandemic
Rani, Anshu; Shivaprasad H. N. - In: Decision : official journal of Indian Institute of … 48 (2021) 4, pp. 419-432
Persistent link: https://www.econbiz.de/10012796387
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Pandemic effects on social media marketing behaviors in India
Mason, Andrew; Brown, Matt; Mason, Kevin; Narcum, John - In: Cogent business & management 8 (2021) 1, pp. 1-14
This research examined the effects of the COVID-19 pandemic on social media marketing in India. There is little research on the impact of a pandemic on consumer behaviors. To address this gap, this exploratory study surveyed Indian consumers’ social media behaviors. Observations from 313...
Persistent link: https://www.econbiz.de/10012650684
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Dealing with statistical significance in big data : the social media value of game outcomes in professional football
Weimar, Daniel; Schoebbing, Brian P.; Wicker, Pamela - In: Journal of sport management : the official journal of … 35 (2021) 3, pp. 266-277
Persistent link: https://www.econbiz.de/10012658732
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Digital marketing effects of Clubhouse on crowdfunding in the context of COVID-19
Konhäusner, Peter; Seidentopf, Robert - In: Journal of risk and financial management : JRFM 14 (2021) 8, pp. 1-19
In the marketing mix, promotion is mentioned as using the communication channels available to present and market the … product or service at hand. In recent years, social media has risen as an influential marketing communication channel in … digital space. Apart from end-to-end direct messengers and video communication in times of the COVID-19 pandemic, the social …
Persistent link: https://www.econbiz.de/10012626407
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New normal and new rules about international trade, economics and marketing
Ayhan, Fatih (ed.); Darıcı, Burak (ed.);  … - 2021
Persistent link: https://www.econbiz.de/10012618053
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Development of e-commerce-based online web application for COVID-19 pandemic
Khan, Mohammad Monirujjaman; Shams-E-Mofiz, Mahizebin; … - In: Inventi impact: retailing & consumer services (2021) 2, pp. 90-103
Persistent link: https://www.econbiz.de/10012601974