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~subject:"CSR communication"
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Toward effective CSR communica...
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CSR communication
Consumer behaviour
13
Konsumentenverhalten
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Advertising effects
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Werbewirkung
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Emotion
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Advertising
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Werbung
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Corporate Social Responsibility
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Öffentlichkeitsarbeit
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China
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Accounting
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Communication
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Corporate culture
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Markov decision process
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Queueing theory
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Scheduling problem
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Unternehmenskultur
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Unternehmenspublizität
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Cheng, Yang
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Dong, Chuqing
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Ferguson, Mary Ann
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Kim, Sora
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Song, Baobao
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Zheng, Qi
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
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Journal of marketing communications
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ECONIS (ZBW)
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Tracking CSR communication research within the Chinese context : a systematic literature review
Dong, Chuqing
;
Song, Baobao
;
Cheng, Yang
;
Zheng, Qi
- In:
International journal of business communication : IJBC …
61
(
2024
)
2
,
pp. 385-413
Persistent link: https://www.econbiz.de/10014635514
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Dimensions of effective CSR communication based on public expectations
Kim, Sora
;
Ferguson, Mary Ann
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 549-568
Persistent link: https://www.econbiz.de/10011914746
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