Prior studies have identified that learning orientation and Market Orientation (MO) have positive influences on firm performance. In this paper, the author argues that the firm's absorptive capacity serves as the bridge that facilitates the realisation of such influences. Firms must effectively...

"During the first half of the twentieth century, Canadian fisheries regularly produced more fish than markets could absorb, driving down profits and wages. To address this, both industry and government sought to stimulate domestic consumption via increased advertising. In Eating the Ocean Brian...