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Advertising expenditure, intangible value and risk : a study of restaurant companies
Hsu, Li-Tzang Jane; Jang, Soocheong - In: International journal of hospitality management 27 (2008) 2, pp. 259-267
Persistent link: https://www.econbiz.de/10003687493
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Movie advertising and the stock market valuation of studios : a case of "great expectations?"
Joshi, Amit M.; Hanssens, Dominique M. - In: Marketing science : the marketing journal of the … 28 (2009) 2, pp. 239-250
Persistent link: https://www.econbiz.de/10003843292
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Essays on information and investment
Reuter, Jonathan Michael - 2002
Persistent link: https://www.econbiz.de/10001742597
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Advertising, attention, and financial markets
Focke, Florens; Ruenzi, Stefan; Ungeheuer, Michael - In: The review of financial studies 33 (2020) 10, pp. 4676-4720
Persistent link: https://www.econbiz.de/10012387394
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Asymmetric roles of advertising and marketing capability in financial returns to news : turning bad into good and good into great
Xiong, Guiyang; Bharadwaj, Sundar - In: Journal of marketing research : JMR 50 (2013) 6, pp. 706-724
Persistent link: https://www.econbiz.de/10010233182
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Understanding the effect of advertising on stock returns and firm value : theory and evidence from a structural model
Vitorino, Maria Ana - In: Management science : journal of the Institute for … 60 (2014) 1, pp. 227-245
Persistent link: https://www.econbiz.de/10010345151
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Media coverage and stock returns on the London Stock Exchange, 1825-70
Turner, John D.; Ye, Qing; Walker, Clive B. - 2016
News media plays an important role in modern financial markets. In this paper, we analyse the role played by the news media in an historical financial market. Using The Times's coverage of companies listed on the London stock market between 1825 and 1870, we examine the determinants of media...
Persistent link: https://www.econbiz.de/10011458919
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Product innovations, advertising spending, and stock returns ; Report No. 06-110
Srinivasan, Shuba; Pauwels, Koen; Silva-Risso, Jorge M.; … - In: MSI reports : working paper series (2006) 2, pp. 59-79
Persistent link: https://www.econbiz.de/10003346482
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Understanding the effect of advertising on stock returns and firm value : theory and evidence from a structural model
Vitorino, Maria Ana - 2011
investment-based model to understand the impact of advertising expenditures on stock returns and firm value. In addition, by … interpreting advertising expenditures as an investment in brand capital, the approach in this paper provides a novel way to measure … advertising expenditures which standard asset pricing models cannot. The estimation results also show that brand equity accounts …
Persistent link: https://www.econbiz.de/10009356642
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Advertising intensity, investor recognition, and implied cost of capital
Huang, Yuan; Wei, Steven X. - In: Review of quantitative finance and accounting 38 (2012) 3, pp. 275-298
Persistent link: https://www.econbiz.de/10009532200