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Getting it right the second time : remarketing strategies that have turned failures into successes
Gershman, Michael - 2000
Persistent link: https://www.econbiz.de/10004766070
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Brand America : the mother of all brands
Anholt, Simon; Hildreth, Jeremy - 2004
Persistent link: https://www.econbiz.de/10004241886
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The best of branding : best practices in corporate branding
Gregory, James R. - 2004
Persistent link: https://www.econbiz.de/10004717269
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Creating corporate reputations : identity, image, and performance
Dowling, Grahame R. - 2001
Persistent link: https://www.econbiz.de/10004605705
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Retailization : brand survival in the age of retailer power
Thomassen, Lars; Lincoln, Keith; Aconis, Anthony - 2006
Persistent link: https://www.econbiz.de/10004863244
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The psychology behind trademark infringement and counterfeiting
Zaichkowsky, Judith Lynne - 2006
Persistent link: https://www.econbiz.de/10004869013
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Business the Richard Branson way : 10 secrets of the world's greatest brand builder
Dearlove, Des - 2002 - 2. ed.
Persistent link: https://www.econbiz.de/10004777003
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Inclusive branding : the why and how of a holistic approach to brands
Schmidt, Klaus; Ludlow, Chris - 2002
Persistent link: https://www.econbiz.de/10004777952
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Design alliance : uniting print + Web design to create a total brand presence
Faimon, Peg - 2004 - 1. ed.
Persistent link: https://www.econbiz.de/10004846697
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Brand warriors China : creating sustainable brand capital
Gilmore, Fiona; Dumont, Serge - 2003
Persistent link: https://www.econbiz.de/10004780991