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~subject:"Cause-related marketing"
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Factors affecting the effectiveness of cause-related marketing : a meta-analysis
Fan, Xiaojun
;
Deng, Nianqi
;
Qian, Yi
;
Dong, Xuebing
- In:
Journal of business ethics : JBE
175
(
2022
)
2
,
pp. 339-360
Persistent link: https://www.econbiz.de/10012795418
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How social media's cause-related marketing activity enhances consumer citizenship behavior : the mediating role of community identification
Deng, Nianqi
;
Jiang, Xinyu
;
Fan, Xiaojun
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 38-60
Persistent link: https://www.econbiz.de/10013536279
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