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~subject:"Celebrity endorsement"
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Celebrity endorsement
Werbung
13,887
Advertising
11,360
Werbewirkung
8,028
Advertising effects
7,801
Consumer behaviour
5,415
Konsumentenverhalten
5,308
Online-Marketing
2,789
Internet marketing
2,780
Sales promotion
2,049
Verkaufsförderung
1,978
Theorie
1,897
Theory
1,849
Brand management
1,549
Markenführung
1,530
USA
1,526
Deutschland
1,449
advertising
1,409
United States
1,355
Marketing
1,271
Markenimage
1,127
Brand image
1,120
Marketingmanagement
1,065
Marketing management
1,042
Germany
969
Social Web
915
Social web
913
Markenartikel
811
Pricing strategy
796
Preismanagement
794
Brand
731
Werbepsychologie
571
Psychology of advertising
530
Emotion
527
Zielgruppe
503
Target group
486
Einzelhandel
479
Celebrity-Werbung
466
Internet
448
Retail trade
447
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Undetermined
223
Free
75
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Article
393
Book / Working Paper
76
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Article in journal
373
Aufsatz in Zeitschrift
373
Aufsatz im Buch
18
Book section
18
Hochschulschrift
7
Thesis
6
Graue Literatur
5
Non-commercial literature
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3
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Sammelwerk
3
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research-article
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1
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1
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English
449
German
20
Author
All
Roy, Subhadip
15
Erfgen, Carsten
6
Huber, Frank
6
Jain, Varsha
6
Arora, Nilesh
5
Chan, Kara
4
Ilicic, Jasmina
4
Meyer, Frederik
4
Pradhan, Debasis
4
Sattler, Henrik
4
Schimmelpfennig, Christian
4
Abirami, U.
3
Banerjee, Neelotpaul
3
Bauer, Brittney C.
3
Bergkvist, Lars
3
Brandes, Leif
3
Carlson, Brad D.
3
Carrillat, François A.
3
Dwivedi, Abhishek
3
Fan, Fei
3
Ho, Thong
3
Johnson, Lester W.
3
Kaur Ghuman, Mandeep
3
Krishnan, Jayasree
3
Mann, Bikram Jit Singh
3
McDonald, Robert E.
3
Mishrab, Aditya Shankar
3
Nüesch, Stephan
3
Parmar, Yadvinder
3
Parsad, Chandan
3
Prashar, Sanjeev
3
Singh, Ramendra Pratap
3
Um, Nam-Hyun
3
Usman, Osly
3
Agnihotri, Arpita
2
Akturan, Ulun
2
Al-Awadhi, Reem
2
Alpízar R., Francisco
2
Ambroise, Laure
2
Astous, Alain d'
2
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National Bureau of Economic Research
2
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
University of Chicago / Law School
1
Published in...
All
Psychology & marketing
17
International journal of advertising : the review of marketing communications
13
Journal of promotion management : JPM
13
Journal of business research : JBR
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
11
Journal of advertising research
10
Journal of promotion management : innovations in planning and applied research
10
International journal of sports marketing & sponsorship
9
The journal of product & brand management
8
Journal of global marketing
7
Journal of retailing and consumer services
7
Journal of marketing management : MM
6
Marketing letters : a journal of research in marketing
6
The journal of brand management : an international journal
6
Young consumers : insight and ideas for responsible marketers
6
Global business review
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of advertising : official publication of the American Academy of Advertising
5
Marketing intelligence & planning
5
European journal of marketing : EJM
4
Journal of international consumer marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of strategic marketing
4
Vision : the journal of business perspective
4
Asia-Pacific journal of business administration
3
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
Health marketing quarterly
3
International journal of hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
International review on public and non-profit marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Marketing : ZFP ; journal of research and management
3
Qualitative market research : an international journal
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Tourism management : research, policies, practice
3
Asia Pacific journal of marketing and logistics
2
Celebrity, convergence and transformation
2
Cogent business & management
2
Gabler Edition Wissenschaft
2
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Source
All
ECONIS (ZBW)
466
Other ZBW resources
3
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469
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1
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
2
Effect of celebrity endorsement in
advertising
activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
3
Friend-zone with benefits : the parasocial
advertising
of Kim Kardashian
Lueck, Jennifer Anette
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011302878
Saved in:
4
More isn't always better : exploring the influence of familiarity when using multiple celebrity endorsers
Thomas, Veronica L.
;
Fowler, Kendra
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10011305256
Saved in:
5
Magazine
advertising
: factors influencing the effectiveness of celebrity
advertising
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
Saved in:
6
Antecedents and consequences of consumers' attribution style : measuring the impact of negative celebrity information
Um, Nam-Hyun
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10011561321
Saved in:
7
Impact of celebrity endorsment on brand image : a communication process perspective on 30 years of empirical research
Erfgen, Carsten
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 127-137
Persistent link: https://www.econbiz.de/10010408097
Saved in:
8
Global issues in selecting athlete endorsers for national markets : a macroinvestigation
Desmarais, Fabrice
- In:
Journal of global marketing
27
(
2014
)
5
,
pp. 308-328
Persistent link: https://www.econbiz.de/10010428066
Saved in:
9
The impact of different body-sizes of non-celebrity endorsers on
advertising
effectiveness
Roozen, Irene
- In:
Review of business and economic literature
58
(
2013
)
4
,
pp. 428-452
Persistent link: https://www.econbiz.de/10010459314
Saved in:
10
Effectiveness of films, sport, celebrity or mascot to content in the
advertising
: a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
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