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Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
Chan, Kara; Ng, Yu Leung; Luk, Edwin K. - In: Young consumers : insight and ideas for responsible … 14 (2013) 2, pp. 167-179
Persistent link: https://www.econbiz.de/10009768444
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Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara; Fan, Fei - In: Journal of marketing communications 28 (2022) 2, pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
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An exploratory study on perception of celebrity endorsement in public services advertising
Chan, Kara; Zhang, Ting - In: International review on public and non-profit marketing 16 (2019) 2/4, pp. 195-209
Persistent link: https://www.econbiz.de/10012129598
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From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei; Chan, Kara - In: Journal of promotion management : innovations in … 29 (2023) 5, pp. 735-757
Persistent link: https://www.econbiz.de/10014287742