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~subject:"Celebrity endorsement"
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Celebrity endorsement
Beziehungsmarketing
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COR Theory
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Consumer behaviour
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Customer Aggression
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Customer aggression
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Customers Behavior
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Dienstleistungsqualität
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Emotional Dissonance
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Job performance
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Air transport
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Betriebsklima
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Celebrity attachment
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Celebrity-Werbung
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Cue perception ability
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Customer engagement
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Customer integration
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Yeh, Ching-Wen
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Asia Pacific journal of marketing and logistics
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The relationship among relationship-selling, celebrity attachment and customer engagement
Yeh, Ching-Wen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3156-3171
Persistent link: https://www.econbiz.de/10014486645
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