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~subject:"Celebrity endorsement"
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The case for product placement
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Celebrity endorsement
Werbewirkung
8,028
Advertising effects
7,801
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3,833
Advertising
3,794
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3,654
Consumer behaviour
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Television advertising
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advertising
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Roy, Subhadip
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5
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5
Chan, Kara
4
Ilicic, Jasmina
4
Meyer, Frederik
4
Pradhan, Debasis
4
Sattler, Henrik
4
Schimmelpfennig, Christian
4
Abirami, U.
3
Banerjee, Neelotpaul
3
Bauer, Brittney C.
3
Bergkvist, Lars
3
Brandes, Leif
3
Carlson, Brad D.
3
Carrillat, François A.
3
Dwivedi, Abhishek
3
Fan, Fei
3
Ho, Thong
3
Johnson, Lester W.
3
Kaur Ghuman, Mandeep
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Krishnan, Jayasree
3
Mann, Bikram Jit Singh
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McDonald, Robert E.
3
Mishrab, Aditya Shankar
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Nüesch, Stephan
3
Parmar, Yadvinder
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Parsad, Chandan
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Prashar, Sanjeev
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Singh, Ramendra Pratap
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Um, Nam-Hyun
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Usman, Osly
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2
Al-Awadhi, Reem
2
Alpízar R., Francisco
2
Ambroise, Laure
2
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Bailey, Ainsworth Anthony
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Psychology & marketing
17
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Journal of promotion management : JPM
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Journal of business research : JBR
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
11
Journal of promotion management : innovations in planning and applied research
10
International journal of sports marketing & sponsorship
9
Journal of advertising research
8
The journal of product & brand management
8
Journal of global marketing
7
Journal of retailing and consumer services
7
Journal of marketing management : MM
6
Marketing letters : a journal of research in marketing
6
The journal of brand management : an international journal
6
Young consumers : insight and ideas for responsible marketers
6
Global business review
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Marketing intelligence & planning
5
European journal of marketing : EJM
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of international consumer marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of strategic marketing
4
Vision : the journal of business perspective
4
Asia-Pacific journal of business administration
3
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
Health marketing quarterly
3
International journal of hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
International review on public and non-profit marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Marketing : ZFP ; journal of research and management
3
Qualitative market research : an international journal
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Tourism management : research, policies, practice
3
Asia Pacific journal of marketing and logistics
2
Celebrity, convergence and transformation
2
Cogent business & management
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ECONIS (ZBW)
454
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1
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
2
Of video games, music, movies, and celebrities
Eliashberg, Jehoshua
;
Hennig-Thurau, Thorsten
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 241-245
Persistent link: https://www.econbiz.de/10011527063
Saved in:
3
Leveraged marketing communications : a framework for explaining the effects of secondary brand assoctions
Bergvist, Lars
;
Taylor, Charles Raymond
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
3/4
,
pp. 157-175
Persistent link: https://www.econbiz.de/10011627993
Saved in:
4
Product placement 2.0 : "do brands need influencers, or do influencers need brands?"
Jin, S. Venus
;
Muqaddam, Aziz
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 522-537
Persistent link: https://www.econbiz.de/10012060158
Saved in:
5
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
6
Direct evaluative conditioning in brand placement : the impact of scene valence and prominence on brand placement repetition effects
D'Hooge, Serena C.
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 452-462
Persistent link: https://www.econbiz.de/10011814876
Saved in:
7
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
8
The impact of celebrity-product incongruence on the effectiveness of product endorsement
Lee, Jung-gyo
;
Thorson, Esther
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 433-449
Persistent link: https://www.econbiz.de/10003768851
Saved in:
9
Validation of the celebrity endorsers' credibility scale in Indian context
Gaur, Sanjaya Singh
;
Pathak, Shalini
;
Deeksha Singh
- In:
Advertising and communication : proceedings 4th …
,
(pp. 294-300)
.
2005
Persistent link: https://www.econbiz.de/10003353835
Saved in:
10
Produktwerbung mit Prominenten : ist Kongruenz zwischen Testimonial und Marke erforderlich?
Gierl, Heribert
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
1
,
pp. 42-64
Persistent link: https://www.econbiz.de/10003330543
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