Herjanto, Halimin; Adiwijaya, Michael; Wijaya, Elizabeth; … - In: Organizations and markets in emerging economies 11 (2020) 1, pp. 203-221
on its direct effect on attitude toward various brand components; however, this study takes a different approach by … brand components (brand image and brand trust) and repurchase intention. The present study also examines the moderating role … of CE in the relationship between brand image and brand trust as well as repurchase intention. The hypotheses were tested …
