Although there exists an extensive literature concerning the factors that facilitate or inhibit organisational learning; scant attention has been devoted to the development of valid and reliable measures of the extents to which organisations actually exhibit propensities to learn. This paper...

Purpose – The purpose of this paper is to examine the factors that might contribute to the ease with which marketing executives in UK charities who have been promoted to senior general management positions adjust to the occupancy of these roles. Design/methodology/approach – In total, 37...

Purpose – This study aims to examine the influence on the intensity of web site innovation of the extent and depth of the relationship between a fundraising charitable organisation and its external web site developer, and to evaluate the factors that modify this relationship....

A number of large UK charities have extended their product sales into areas not traditionally associated with non‐profit organisations. Examines the connection between a person’s assessment of the quality and value for money of conventional charity goods (T‐shirts or coffee mugs for...

Purpose – The purpose of the study was to examine how heads of small charitable performing arts organisations who did not possess backgrounds or qualifications in marketing interpreted the implications, for future marketing activities, of significant cuts in government funding and how their...

Competition among charities for donor income has increased dramatically in recent years. Moreover, charities have to compete against each other for cause related marketing contracts with commercial enterprises and sponsorship deals, and must bid competitively for government grants. This...

Purpose – This empirical investigation aims to examine the approaches to “beneficiary marketing” adopted by a sample of charities in sectors such as homelessness, eating disorders, domestic violence, addiction, etc., and the possible antecedents and consequences of particular marketing...