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1
Brand authenticity's influence on charity support intentions
Wymer, Walter
;
Akbar, Mohammad Muzahid
- In:
Journal of nonprofit & public sector marketing
31
(
2019
)
5
,
pp. 507-527
Persistent link: https://www.econbiz.de/10012200045
Saved in:
2
Charity advertising : a literature review and research agenda
Wymer, Walter
;
Gross, Hellen P.
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014438731
Saved in:
3
Charitable giving and the disintermediation of the non-profit and voluntary sectors
Niles, Meredith
;
Kottasz, Rita
;
Wymer, Walter
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-3
Persistent link: https://www.econbiz.de/10014439367
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