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Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge

Vashisht, Devika; Sreejesh, S. - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 454-467

Persistent link: https://www.econbiz.de/10011522157

The perception of media messages by preschool children

Šramová, Blandína; Pavelka, Jirí - In: Young consumers : insight and ideas for responsible … 18 (2017) 2, pp. 121-140

Persistent link: https://www.econbiz.de/10011748441

TV Advertisements : assessing the moderating effect of children's pester power on parents purchase decision

Lavuri, Rambabu; Aileni, Vidyadhar Reddy - In: Journal of promotion management : innovations in … 28 (2022) 5, pp. 625-649

Persistent link: https://www.econbiz.de/10013277289

Children's understanding of advertisers' persuasive tactics

Rozendaal, Esther; Buijzen, Moniek; Valkenburg, Patti M. - In: International journal of advertising : the quarterly … 30 (2011) 2, pp. 329-350

Persistent link: https://www.econbiz.de/10009154727

Kinder und Jugendliche zwischen Virtualität und Realität

Buermann, Uwe - In: Aus Politik und Zeitgeschichte : APuZ 58 (2008) 39, pp. 34-40

Persistent link: https://www.econbiz.de/10003759763

Visual perceptions of snack packages among preschool children

Nelson, Michelle R.; Duff, Brittany R. L.; Ahn, Regina - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 385-406

Persistent link: https://www.econbiz.de/10011522148

Media Influences on Social Outcomes : The Impact of Mtv's 16 and Pregnant on Teen Childbearing

Kearney, Melissa S. - 2014

This paper explores the impact of the introduction of the widely viewed MTV show 16 and Pregnant on teen childbearing. The reality TV show follows the lives of pregnant teenagers during the final months of their pregnancy and early months of motherhood. We match Vital Statistics birth data to...

Persistent link: https://www.econbiz.de/10013060925

Like "my wife and mother-in-law" : Mikmak and the need to assign a three-dimensional definition for groups of children-consumers

Levin, David - In: Young consumers : insight and ideas for responsible … 17 (2016) 4, pp. 350-362

Persistent link: https://www.econbiz.de/10011615409

Transgenerational media industries : adults, children, and the reproduction of culture

Johnson, Derek - 2019

. Media industries reincorporate this market-disrupting participation into their strategies, even turning to adult consumers … category of "kids' media" to consider how entertainment industry strategies invite producers and consumers alike to cross …-viewing, recruitment of adult comic readers as youth outreach ambassadors, media professionals' identification with childhood, the branded …

Persistent link: https://www.econbiz.de/10012035602

Media Influences on Social Outcomes : The Impact of MTV's 16 and Pregnant on Teen Childbearing

Kearney, Melissa S. - 2014

<i>NBER working paper <a href="/papers/w24856">w24856</a> comments on this paper. A reply to that comment is posted <a href="https://www.nber.org/data-appendix/w19795/KL_Response_to_JJK-JBES-July_2018_FINAL.pdf">here</a>. <a href="/papers/w24857">Another NBER working paper</a> addresses issues in both of these papers.</i>

Persistent link: https://www.econbiz.de/10012458866

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