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The effects of advertising models for age-restricted products and self-concept discrepancy on advertising outcomes among young adolescents
Pezzuti, Todd; Pirouz, Dante; Pechmann, Cornelia - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 519-529
Persistent link: https://www.econbiz.de/10011344175
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Understanding the past and preparing for tomorrow : children and adolescent consumer behavior insights from research in our field
John, Deborah Roedder; Pechmann, Cornelia; Chaplin, Lan … - In: Journal of the Association for Consumer Research : JACR 9 (2024) 2, pp. 107-118
Persistent link: https://www.econbiz.de/10014633418
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Children and adolescent consumer behavior
John, Deborah Roedder (ed.); Pechmann, Cornelia (ed.);  … - 2024
Persistent link: https://www.econbiz.de/10014633473