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Smith, Michael F. - In: Destination branding : creating the unique destination …, (pp. 261-278). 2008

Persistent link: https://www.econbiz.de/10003845434

Implementing a board game simulation in a marketing course : an assessment based on "real world" measures

Forman, Howard - In: Journal of the Academy of Business Education : JABE 13 (2012) 2, pp. 41-54

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Buying centers and the role of supply chain orientation on new information technology satisfaction in the automotive industry

Forman, Howard - In: Journal of marketing theory and practice 22 (2014) 1, pp. 41-52

Persistent link: https://www.econbiz.de/10010346482

The product and branding strategy of "Muji"

Foscht, Thomas; Sinha, Indrajit; Maloles, Cesar; … - In: Fallstudien zum Internationalen Management : …, (pp. 479-494). 2008

Persistent link: https://www.econbiz.de/10003743861

The product and branding strategy of "Muji"

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Persistent link: https://www.econbiz.de/10009307553

Cloud computing in small and medium sized enterprises : an architectural model

Sinha, Indrajit; Sharma, Milind Kumar - In: International journal of enterprise network management 6 (2015) 3, pp. 185-206

Persistent link: https://www.econbiz.de/10011534377

The product and branding strategy of "Muji"

Foscht, Thomas; Sinha, Indrajit - In: Fallstudien zum internationalen Management : …, (pp. 451-462). 2004

Persistent link: https://www.econbiz.de/10002150006

To change or not to change : how motor carriers responded following 9/11

Atwater, Craig; Gopalan, Ram; Lancioni, Richard; Hunt, James - In: Journal of business logistics : JBL 31 (2010) 2, pp. 129-155

Persistent link: https://www.econbiz.de/10008779140

Special issue: Maximizing buyer-supplier relationships in the Digital Era

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The Effects of Country and Gender Differences on Consumer Innovativeness and Decision Processes in a Highly Globalized High-Tech Product Market

Kim, Wooyang; Di Benedetto, Anthony; Lancioni, Richard - 2014

The purpose of this paper is to focus on two objectives. First, to investigate how two consumer innovativeness measures (domain-specific innovativeness (DSI) and general innovativeness (GI)) in a highly globalized product market (i.e. laptop computer) are related to two widely used demographics,...

Persistent link: https://www.econbiz.de/10014041385