Brand Philadelphia: the power of spotlight events
Michael F. Smith
| Year of publication: |
2008
|
|---|---|
| Authors: | Smith, Michael F. |
| Published in: |
Destination branding : creating the unique destination proposition. - Amsterdam [u.a.] : Butterworth-Heinemann, ISBN 0-7506-5969-6. - 2008, p. 261-278
|
| Subject: | Philadelphia (Pa.) | Stadtmarketing | City marketing | Markenführung | Brand management | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003845434