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Intro -- Contents -- List of Tables and Figure -- Acknowledgments -- Abbreviations -- 1. Introduction: The Puzzle of Lobbying in China -- 2. Organizing Business in China -- 3. The Steel Industry: Walking on One Leg -- 4. The Consumer Electronics Industry:Sending Mixed Signals -- 5. The Software...
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This book is a must read for all those interested in building successful global brands and for all those interested in China and Chinese companies - A strange combination? No. Based on extensive research and interviews with Lenovo, Haier, TCL, Hisense and key decision makers worldwide, Sandra...
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