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Customer experience-based brand strategy at the Lenovo Group : exploring the potential for Lenovo in the UK PC market
Holland, Ray; Yin, Yuanyuan; Qin, Sheng Feng - In: Design management : exploring fieldwork and applications, (pp. 168-195). 2007
Persistent link: https://www.econbiz.de/10003545360
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Low-cost strategy through product architecture : lessons from China
Wang, Hua; Kimble, Chris - In: Journal of business strategy 31 (2010) 3, pp. 12-20
Persistent link: https://www.econbiz.de/10003982587
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Marketing-industrial design integration in new product development : the case of China
Zhang, Dan; Hu, Peng; Kotabe, Masaaki - In: The journal of product innovation management : an … 28 (2011) 3, pp. 360-373
Persistent link: https://www.econbiz.de/10008991518
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Can emerging markets tilt global product design? : impacts of Chinese colorism on Hollywood castings
Hermosilla, Manuel; Gutiérrez-Navratil, Fernanda; … - In: Marketing science : the marketing journal of the … 37 (2018) 3, pp. 356-381
Persistent link: https://www.econbiz.de/10011884340
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The role of service innovativeness in the relationship between market orientation and innovative performance : moderator or mediator?
Liu, Shunzhong - In: The service industries journal 33 (2013) 1, pp. 51-71
Persistent link: https://www.econbiz.de/10009702925
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From product design to product, process and domain design capabilities of local tier 2 suppliers : lessons from case studies in Japan, Thailand and China
Akabane, Jun; Tsuchiya, Yasuko; Inoue, Ryuichirou; … - In: International journal of automotive technology and … 17 (2017) 4, pp. 385-408
Persistent link: https://www.econbiz.de/10011854069
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Defining mega-platform strategies : the potential impacts of dynamic competition in China
Li, Zejian - In: International journal of automotive technology and … 18 (2018) 2, pp. 142-159
Persistent link: https://www.econbiz.de/10011891647
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How product design affects repurchase intention, eWOM, and museum visit intention : museum mystery boxes in China
Lin, Feng; Ryu, Kisang - In: Journal of travel and tourism marketing 40 (2023) 5, pp. 434-451
Persistent link: https://www.econbiz.de/10014369822
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A product cost estimation for the early design of sedans using neural networks
Ju, Bo; Xi, Li-feng - In: International journal of automotive technology and … 8 (2008) 3, pp. 331-349
Persistent link: https://www.econbiz.de/10003783920
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Knowledge enterprise: intelligent strategies in product design, manufacturing, and management : proceedings of PROLAMAT 2006, IFIP TC5 international conference, June 15-17 2006, Sh...
Wang, Kesheng; Kovacs, George; Wozny, Michael; Fang, Minglun - 2006 - 1. Ed.
Persistent link: https://www.econbiz.de/10003326373