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Cotton exporter's guide
2007
Persistent link: https://www.econbiz.de/10003779476
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Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage
Gupta, Anil K.; Wang, Haiyan - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003774889
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Going global with innovations from emerging economies : investment in customer support capabilities pays off
Khavul, Susanna; Peterson, Mark; Mullens, Drake; … - In: Journal of international marketing 18 (2010) 4, pp. 22-42
Persistent link: https://www.econbiz.de/10008773328
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Global brand stewardship : new challenges in turbulent times
Britschgi, Edgar C. - In: Internationale Wettbewerbsstrategien : die globale …, (pp. 281-295). 2007
Persistent link: https://www.econbiz.de/10003578592
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Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron; Krisjanous, Jayne; Fam, Kim Shyan; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 23-40
Persistent link: https://www.econbiz.de/10009492376
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The moderating role of Hofstede's cultural dimensions in the customer-brand relationship in China and India
Hur, Won-moo; Kang, Seongho; Kim, Minsung - In: Cross cultural management : an international journal 22 (2015) 3, pp. 487-508
Persistent link: https://www.econbiz.de/10011312552
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Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.; Magnusson, Peter; Zhou, Joyce X. - In: Entrepreneurship in international marketing, (pp. 267-286). 2015
Persistent link: https://www.econbiz.de/10010493026
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The end of corporate imperialism
Prahalad, Coimbatore K.; Lieberthal, Kenneth - In: World view : global strategies for the new economy, (pp. 3-19). 2000
Persistent link: https://www.econbiz.de/10001552799