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Uncovering generalized patterns of brand competition in China
Faulkner, Margaret; Truong, Oanh; Romaniuk, Jenni - In: The journal of product & brand management 23 (2014) 7, pp. 554-571
Persistent link: https://www.econbiz.de/10010467447
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Receptivity of young Chinese to American and global brands : psychological underpinnings
Lysonski, Steven - In: The journal of consumer marketing 31 (2014) 4, pp. 250-262
Persistent link: https://www.econbiz.de/10010416706
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Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung; Yim, Mark Yi-Cheon - In: The journal of product & brand management 31 (2022) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
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Understanding consumer motivations to interact on brand websites in the international marketplace : evidence from the U.S., China, and South Korea
Alden, Dana; Kelley, James B.; Youn, James B.; Chen, Qimei - In: Journal of business research : JBR 69 (2016) 12, pp. 5909-5916
Persistent link: https://www.econbiz.de/10011597551
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An exploration of US-made clothing in China
Shen, Dong; Wang, Qiuyue - In: Journal of fashion marketing and management 21 (2017) 2, pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
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Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang - In: The globalisation of Chinese business : implications …, (pp. 227-239). 2014
Persistent link: https://www.econbiz.de/10012016697
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Markenpräferenzen chinesischer Konsumenten: eine empirische Untersuchung
Schramm, Matthias; Staack, Torsten; Taube, Markus - In: Herausforderung Ostasien, (pp. 111-131). 2006
Persistent link: https://www.econbiz.de/10003329448
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The development of Chinese brands for the global market
He, Ping; Omar, Ogenyi - In: The journal of retail marketing management research : JRMMR 2 (2009/10) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10003838084
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Competition between foreign and domestic brands : a study of consumer purchases in China
Chan, Tsang-sing; Cui, Geng; Zhou, Nan - In: Journal of global marketing 22 (2009) 3, pp. 181-197
Persistent link: https://www.econbiz.de/10003871444
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The Chinese consumer puzzle - placing branded FMCG in the Chinese market
Schramm, Matthias; Taube, Markus - In: Business success in China : with 6 tables, (pp. 11-28). 2007
Persistent link: https://www.econbiz.de/10003437233