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Hierarchical linear modeling in internal marketing research : a review with an application on innovation and expert in China

Yuan, Xaiohui; Deng, Ziliang; Jean, Ruer-Jer Bryan; … - In: Frontiers of business research in China : selected … 9 (2015) 2, pp. 135-160

Persistent link: https://www.econbiz.de/10011490524

International performance antecedents in emerging market SMEs : evidence from China

Zhang, Man; Knight, Gary A.; Tansuhaj, Patriya S. - In: Journal of global marketing 27 (2014) 3, pp. 161-177

Persistent link: https://www.econbiz.de/10010404376

Does country of origin affect brand associations? : the case of Italian brands in China

Checchinato, Francesca; Disegna, Marta; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 409-421

Persistent link: https://www.econbiz.de/10010408599

Exploring cultural influences on mobile marketing acceptance

Pierce, Meghan; Jiang, Pingjun - In: International journal of internet marketing and … 15 (2021) 1, pp. 1-28

Persistent link: https://www.econbiz.de/10012512679

The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China Covid-19 vaccination intention

Suhud, Usep; Allan, Mamoon - In: Health marketing quarterly 38 (2021) 2/3, pp. 150-167

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Consumer-citizens of China : the role of foreign brands in the imagined future China

Tian, Kelly (ed.); Dong, Lily (ed.) - 2010

This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of...