Kim, Wooyang; Di Benedetto, C. Anthony; Lancioni, Richard A. - In: Asia Pacific Journal of Marketing and Logistics 23 (2011) 5, pp. 714-744
Purpose – The purpose of this paper is to focus on two objectives. First, to investigate how two consumer innovativeness measures (domain‐specific innovativeness (DSI) and general innovativeness (GI)) in a highly globalized product market (i.e. laptop computer) are related to two widely used...