Purpose – China is passing through transformational change from membership of the World Trade Organisation (WTO), and this requires an understanding of knowledge processes and of how action research approaches to organizational development (OD) can lead to effective knowledge migration. The...

Purpose – This paper seeks to clarify the process that leads employees and prospective applicants to be attracted to remain with the organization or apply for a job offer in private companies in Zhejiang, China. Design/methodology/approach – The paper applies concepts from marketing to...