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Konsumgütermarkt und Marketing in China
Song, Xueming - 1994
Persistent link: https://www.econbiz.de/10000896378
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Cultural marketing and international competition : a case study of company and university strategies for technology transfer and product marketing between Sweden and China
Nyström, Harry; Börjeson, Magnus; Forsberg, Mikael - 1988
Persistent link: https://www.econbiz.de/10000754721
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Marketing to China : one billion new customers
Xu Bai Yi - 1990
Persistent link: https://www.econbiz.de/10000805482
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China after Tiananmen : the basic issues for international marketers
Suchard, Hazel T. - 1989
Persistent link: https://www.econbiz.de/10000820246
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Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai, China
Eckhardt, Giana M.; Houston, Michael J. - 2009
Persistent link: https://www.econbiz.de/10003785273
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Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa; Laroche, Michel - 2009
Persistent link: https://www.econbiz.de/10003785576
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Chinese consumer readings of global and local advertising appeals
Zhou, Nan; Belk, Russel W. - 2009
Persistent link: https://www.econbiz.de/10003785585
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International marketing strategies of Chinese multinationals : the experience of Bird, Haier, and TCL
Hu, Zuohao; Wang, Gao - In: Chinese multinationals, (pp. 99-126). 2008
Persistent link: https://www.econbiz.de/10003786389
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Cotton exporter's guide
2007
Persistent link: https://www.econbiz.de/10003779476
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The complexities of perceived risk in cross-cultural services marketing
Keh, Hean Tat; Sun, Jin - In: Journal of international marketing 16 (2008) 1, pp. 120-146
Persistent link: https://www.econbiz.de/10003771409