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American businesses in China : balancing culture and communication
Street, Nancy Lynch; Matelski, Marilyn J. - 2019 - Third edition
Chronology of Chinese-American trade, 1786-2008 -- The Chinese worldview -- Issues in globalization -- China's changing … consumer landscape -- Case study: Educational programs and exchanges in china -- Case study: Two art exhibitions cross the … China : more is better -- Case study: Daimler Chrysler : silence in China after the "deal heard round the world" -- Case …
Persistent link: https://www.econbiz.de/10012200123
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Elite China : luxury consumer behaviour in China
Lu, Xiao - 2008
Persistent link: https://www.econbiz.de/10003758068
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Marktkommunikation in China : Besonderheiten und Beispiele
Du, Mingming - 2008
Persistent link: https://www.econbiz.de/10003704502
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China-Marketing : Erfolgsfaktoren für die Marktbearbeitung
Tank, Andreas - 2005
Persistent link: https://www.econbiz.de/10003087410
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Marketing in China : Chancen und Risiken am Beispiel deutscher KMU
Hutterer, Jan - 2006
Persistent link: https://www.econbiz.de/10003400704
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Marketingstrategie für China : Rahmenbedingungen und Besonderheiten
Vierheilig, Susanne - 2008
Persistent link: https://www.econbiz.de/10003631749
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Marketing competences and strategic flexibility in China
Wang, Yonggui - 2007
Philosophical notion and framework of the book -- Turbulent Chinese business environment -- Constructs and constituents of core competences -- Conversation with senior Chinese business executives -- A structured survey in Beijing, Tianjin and Shenzhen -- Creation of strategic flexibility and...
Persistent link: https://www.econbiz.de/10003348524
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Interkulturelles Lernen im Vertrieb : Vertriebskonzepte europäischer Konsumgüterhersteller in der Volksrepublik China
Perfall, Axel von - 2000
Persistent link: https://www.econbiz.de/10001469012
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Marketing competences and strategic flexibility in China
Wang, Yonggui; Li-Hua, Richard - 2007
Persistent link: https://www.econbiz.de/10004076481
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Einkaufen und Investieren in China
Bogaschewsky, Ronald (contributor) - 2009 - 3., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003834610