The Mexican beer industry in general, and advertising in particular, contained both international and national … Porfiriato (1876-1911) to locals carrying out these functions during the Revolution (1910-1940). Advertising in the latter period …

In the general framework of globalization and internationalization, the paper focuses on the advertising strategies … importance of local culture in advertising content by comparing Chinese and Italian ads. In particular, this research analyses …

Globalism has been examined in consumer research primarily as an advertising or marketing issue rather than in terms of … impacts on personal and cultural identity. In investigating Chinese "readings" of global and local advertising, we find that … consumers use advertising to interrogate personal and national identities. They exhibit a longing for global cosmopolitanism and …

. Regulation 17 comprehensively governs China's 25.3 billion yuan radio and television advertising market. It prohibits misleading … advertising, requires advertising to be consistent with socialist principles, and prohibits the use of traditional Chinese … characters. This case discusses the impact of Regulation 17 on the markets for advertising and beer …

With the widespread use of the Internet, many industries have developed rapidly. The economy based on the Internet … global economic status, is the result of combing live streaming and various industries through the Internet. E-commerce live … improved since the development of e-commerce is immature and supervision of Internet use is ongoing …