behavior among internet users and non‐users. Design/methodology/approach – It uses advertising effectiveness measures to …Purpose – This research examines how URLs in Chinese mass media advertising affect noticeability, perceptions and … investigate the perceived effects of URLs in traditional media advertising. Six hundred and twenty‐seven random telephone …

Purpose – China's youthful advertising industry has changed a lot in little more than a quarter of century. A key for …‐regulation. Originality/value – The increasing importance and effectiveness of such self‐regulation dictate that the advertising industry and …

Chinese consumers' online group buying organized by institutional initiators. Design/methodology/approach – In total, 578 … valid samples were collected via an online survey. Multiple regressions were used to test the research model. Findings – The …) significantly positively influence consumers' attitudes toward online group buying. Originality/value – This study is the first one …