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A comparative assessment of Indian and Chinese "consumer group buying on the web firms" : some marketing implications
Sharma, Varinder M.; Lee, Fangbing; Liu, Liu - In: Indian journal of economics & business : IJEB 11 (2012) 3/4, pp. 637-655
Persistent link: https://www.econbiz.de/10009685084
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A synthetic model of Chinese business ethics in business-to-business contexts
Yan, Qiang; Hyman, Michael R.; Aguirre, Grant C.; Zhou, … - In: Journal of business-to-business marketing 31 (2024) 1, pp. 67-86
Persistent link: https://www.econbiz.de/10014514706
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Historical research with Chinese multilateral historical marketing sources
Yan, Qiang; Hyman, Michael R. - In: Journal of historical research in marketing 14 (2022) 2, pp. 260-280
Persistent link: https://www.econbiz.de/10013329671