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Situational Effects on Brand P...
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China
Consumer behaviour
48
Konsumentenverhalten
48
Marketing
23
Brand management
18
Markenführung
18
Markenimage
14
Brand image
13
macromarketing
13
Vietnam
10
Brand
9
Markenartikel
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Marketing theory
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Marketingtheorie
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Relationship marketing
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Viet Nam
9
Beziehungsmarketing
8
Event marketing
8
Event-Marketing
8
Marketingmanagement
8
Marketing management
7
Welt
7
World
7
Lebensqualität
6
Quality of life
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sustainability
6
Asia
5
Asien
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Customer satisfaction
5
Economic transition
5
International marketing
5
Internationales Marketing
5
Kundenzufriedenheit
5
Marktforschung
5
Systemtransformation
5
marketing systems
5
Business ethics
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Developing countries
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English
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Schmitt, Bernd
3
Ardrey, William J.
1
Lee, Leonard
1
Pan, Yigang
1
Shultz, Clifford J.
1
Zhang, Shi
1
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Brand management ; Vol. 1
1
Contemporary Southeast Asia
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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The future prospects of Sino-Vietnamese relations : are trade and commerce the critical factors for sustainable peace?
Shultz, Clifford J.
- In:
Contemporary Southeast Asia
17
(
1995
)
2
,
pp. 126-146
Persistent link: https://www.econbiz.de/10001189095
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2
Language and brand attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924154
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3
Selecting the right brand name : an examination of tacit and explicit linguistic knowledge in name translations
Schmitt, Bernd
;
Zhang, Shi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 655-665
Persistent link: https://www.econbiz.de/10009576048
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4
The psychology of the Asian consumer
Schmitt, Bernd
(
contributor
);
Lee, Leonard
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10010490954
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