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The effect of brand credibilit...
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China
Consumer behaviour
33
Konsumentenverhalten
33
Lieferantenmanagement
17
Supplier relationship management
17
Social network
12
Soziales Netzwerk
12
Brand management
11
Markenführung
11
Dienstleistungsqualität
10
Service quality
10
Business network
9
Confidence
9
Lieferkette
9
Supply chain
9
Unternehmensnetzwerk
9
Vertrauen
9
Customer satisfaction
8
Kundenzufriedenheit
8
Beziehungsmarketing
7
Distribution channel
7
Firm performance
7
Marketing
7
Relationship marketing
7
Unternehmenserfolg
7
Vertriebsweg
7
Brand image
6
Institutional economics
6
Institutionenökonomik
6
Markenimage
6
B-to-B-Marketing
5
Business-to-business marketing
5
E-commerce
5
Electronic Commerce
5
Inter-firm cooperation
5
Transaction costs
5
Transaktionskosten
5
Unternehmenskooperation
5
Internet marketing
4
Online retailing
4
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Article
32
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1
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1
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1
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English
32
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Yang, Zhilin
31
Cai, Shaohan
8
Wang, Xuehua
6
Hu, Zuohao
4
Jun, Minjoon
4
Fam, Kim Shyan
3
Chen, Xi
2
Jiang, Ling
2
Li, Yongqiang
2
Waller, David
2
Waller, David S.
2
Wang, Yonggui
2
Zeng, Fue
2
Zhou, Nan
2
Zhuang, Guijun
2
Ballantyne, David
1
Chan, S Fiona
1
Chan, S. Fiona
1
Chen Zhou
1
Chung, Henry F. L.
1
Chung, Henry F.L.
1
Dou, Wenyu
1
Fam, Kim-Shyan
1
Fon Sim Ong
1
Gao, Hongzhi
1
Hu, Jing
1
Hu, Qinfang
1
Huang, Pei-How
1
Huang, Pei-how
1
Jia, Flora Fang
1
Jiang, Weidong
1
Kashyap, Rajiv
1
Knight, John G.
1
Li, Fuan
1
Liu, Ning Rong
1
Liu, Xin
1
Liu, Zhiqiang
1
Nie, Rui
1
Su, Chenting
1
Sun, Haohao
1
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business-to-business marketing
3
China perspectives series
2
Journal of business ethics : JOBE
2
Journal of business research : JBR
2
Journal of global marketing
2
The journal of supply chain management : a global review of purchasing and supply
2
Asia Pacific journal of marketing and logistics
1
Business horizons
1
European journal of international management : EJIM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing : emerging markets
1
Journal of Business Ethics
1
Journal of Business Research
1
Journal of consumer behaviour : an international research review
1
Journal of electronic commerce research : JECR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of operations management
1
Journal of purchasing and supply management
1
Journal of service research : JSR
1
Journal of world business : JWB
1
Research frontiers on the international marketing strategies of Chinese brands
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
The journal of services marketing
1
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ECONIS (ZBW)
32
RePEc
2
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1
The impacts of brand personality and congruity on purchase intention : evidence from the Chinese mainland's automobile market
Wang, Xuehua
;
Yang, Zhilin
;
Liu, Ning Rong
- In:
Journal of global marketing
22
(
2009
)
3
,
pp. 199-215
Persistent link: https://www.econbiz.de/10003871451
Saved in:
2
The impact of brand credibilty and brand personality on purchase intention: an empirical study in China
Wang, Xuehua
;
Yang, Zhilin
- In:
International marketing : emerging markets
,
(pp. 137-153)
.
2011
Persistent link: https://www.econbiz.de/10008937374
Saved in:
3
The effects of corporate-brand credibility, perceived corporate-brand origin, and self-image congruence on purchase intention : evidence from China's auto industry
Li, Yongqiang
;
Wang, Xuehua
;
Yang, Zhilin
- In:
Journal of global marketing
24
(
2011
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10008987051
Saved in:
4
Research frontiers on the international marketing strategies of Chinese brands
Hu, Zuohao
(
ed.
);
Chen, Xi
(
ed.
);
Yang, Zhilin
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011433932
Saved in:
5
Main topics and research framework of Chinese firms' international branding strategies
Hu, Zuohao
;
Yang, Zhilin
- In:
Research frontiers on the international marketing …
,
(pp. 1-16)
.
2017
Persistent link: https://www.econbiz.de/10011529652
Saved in:
6
The joint-liability mechanism : controlling opportunism through peer monitoring among Chinese supplier groups
Hu, Qinfang
;
Chan, S. Fiona
;
Zhang, Guangling
;
Yang, Zhilin
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 640-653
Persistent link: https://www.econbiz.de/10011564324
Saved in:
7
The developmental process of unethical consumer behavior : an investigation grounded in China
Liu, Zhiqiang
;
Yang, Zhilin
;
Zeng, Fue
;
Waller, David
- In:
Journal of business ethics : JOBE
128
(
2015
)
2
,
pp. 411-432
Persistent link: https://www.econbiz.de/10010519145
Saved in:
8
Managing corporate crisis in China : sentiment, reason, and law
Yang, Zhilin
;
Jiang, Ling
- In:
Business horizons
58
(
2015
)
2
,
pp. 193-201
Persistent link: https://www.econbiz.de/10010497511
Saved in:
9
How does organizational learning matter in strategic business performance? : the contingency role of guanxi networking
Chung, Henry F. L.
;
Yang, Zhilin
;
Huang, Pei-how
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1216-1224
Persistent link: https://www.econbiz.de/10010529919
Saved in:
10
Controversial product advertising in China : perceptions of three generational cohorts
Fam, Kim Shyan
;
Waller, David S.
;
Fon Sim Ong
;
Yang, Zhilin
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
6
,
pp. 461-469
Persistent link: https://www.econbiz.de/10003789915
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