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Look before leap -- Manage Guanxi strategically -- Select an entry mode -- Form an alliance -- Negotiate with Chinese partner -- Production operations management -- Marketing management -- Human resource management -- Protection of intellectual property rights -- Corporate finance considerations
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"Though it's widely understood that inward foreign direct investment has played a major role in mediating China's emergence into the international economic system, how and why MNEs have implemented their involvment as part of their global strategy is less well understood. This book explores the...
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