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The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China Covid-19 vaccination intention
Suhud, Usep; Allan, Mamoon - In: Health marketing quarterly 38 (2021) 2/3, pp. 150-167
Persistent link: https://www.econbiz.de/10012695243
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"Love your liver, improve your health" : a hepatitis B prevention and educational campaign in China
Cheng, Hong; Qiao, Jun; Zhang, Huixin - In: Social marketing for public health : global trends and …, (pp. 279-304). 2011
Persistent link: https://www.econbiz.de/10003941693
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Modeling market orientation and organizational antecedents in a social marketing context : evidence from China
Zhou, Yanfeng; Chao, Paul; Huang, Guang - In: International marketing review 26 (2009) 3, pp. 256-274
Persistent link: https://www.econbiz.de/10009522606
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How rural-urban identification influences consumption patterns? : evidence from Chinese migrant workers
Chu, Rongwei; Liu, Matthew; Shi, Guicheng James - In: Asia Pacific journal of marketing and logistics 27 (2015) 1, pp. 40-60
Persistent link: https://www.econbiz.de/10010508358
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Segmenting blood donors in developing countries
Zhou, Yanfeng; Poon, Patrick; Yu, Chunling - In: Marketing intelligence & planning 30 (2012) 5, pp. 535-552
Persistent link: https://www.econbiz.de/10009611619
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Social marketing in China, Taiwan, Japan and South Korea
Dahl, Stephan - In: Ethical and social marketing in Asia : incorporating …, (pp. 117-130). 2015
Persistent link: https://www.econbiz.de/10011477446
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Designing nudges for the context : Golden coin decals nudge workplace behavior in China
Wu, Sherry Jueyu; Paluck, Elizabeth Levy - In: Organizational behavior and human decision processes : … 163 (2021), pp. 43-50
Persistent link: https://www.econbiz.de/10012545451
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Does the nudge effect persist? : evidence from a field experiment using social comparison message in China
Qin, Botao; Chen, Haoyan - In: Bulletin of economic research 74 (2022) 3, pp. 689-703
Persistent link: https://www.econbiz.de/10013348624
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Using multimedia computer-assisted language learning to promote oral interaction for Chinese learners
Jiang, Yaoyi; Guan, Lin - In: International journal of information technology and … 13 (2014) 1, pp. 72-82
Persistent link: https://www.econbiz.de/10010405022
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How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun; Zhang, Shuang - In: Journal of business research : JBR 142 (2022), pp. 694-706
Persistent link: https://www.econbiz.de/10013168453