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Major determinants affecting the autonomy of multi national corporation subsidiaries in China
Tong, Canon; Wong, Anthony; Kwok, Eddie Yiu-fai - In: Journal of management research 4 (2012) 1, pp. 1-33
Persistent link: https://www.econbiz.de/10009725920
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The influence of market orientation on new product success
Wong, Stanley Kam Sing; Tong, Canon - In: European journal of innovation management : EJIM 15 (2012) 1, pp. 99-121
Persistent link: https://www.econbiz.de/10009501113
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Major factors influencing the performance of local private third party logistics service providers in southern China
Poon, Wai Kuen; Tong, Canon - In: Journal of management research 4 (2012) 1, pp. 1-30
Persistent link: https://www.econbiz.de/10009725889
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New product success : empirical evidence from SMEs in China
Wong, Stanley Kam Sing; Tong, Canon - In: The journal of business & industrial marketing 28 (2013) 7, pp. 589-601
Persistent link: https://www.econbiz.de/10010125756
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New product success: empirical evidence from SMEs in China
Kam Sing Wong, Stanley; Tong, Canon - In: Journal of Business & Industrial Marketing 28 (2013) 7, pp. 589-601
Purpose – The question of R&D and marketing cooperation (RMC) in new product development (NPD) is of increasing relevance. However, it is unclear whether RMC really leads to new product success (NPS) and whether and to what extent other elements of market orientation (MO) impact on NPS and the...
Persistent link: https://www.econbiz.de/10014843962