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Exploring the influence of product conspicuousness and social compliance on purchaising motives of young Chinese consumers for foreign brands
Zhou, Lianxi; Wong, Amy - In: Journal of consumer behaviour : an international … 7 (2008) 6, pp. 470-483
Persistent link: https://www.econbiz.de/10003789918
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Entrepreneurial proclivity, capability upgrading and performance advantage of newness among international new ventures
Zhou, Lianxi; Barnes, Bradley R.; Lu, Yuan - In: Journal of international business studies : JIBS ; an … 41 (2010) 5, pp. 882-905
Persistent link: https://www.econbiz.de/10003993065
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Internationalization and the performance of born-global SMEs: the mediating role of social networks
Zhou, Lianxi; Wu, Wei-ping; Luo, Xueming - In: Journal of international business studies : JIBS ; an … 38 (2007) 4, pp. 673-690
Persistent link: https://www.econbiz.de/10003508276
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Non-local or local brands? : a multi-level investigation into confidence in brand origin identification and its strategic implications
Zhou, Lianxi; Yang, Zhiyong; Hui, Michael K. - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 202-218
Persistent link: https://www.econbiz.de/10003980617
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Capabilities as a mediator linking resources and the international performance of entrepreneurial firms in an emerging economy
Lu, Yuan; Zhou, Lianxi; Bruton, Garry; Li, Weiwen - In: Journal of international business studies : JIBS ; an … 41 (2010) 3, pp. 419-436
Persistent link: https://www.econbiz.de/10003981548
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Investigating guanxi dimensions and relationship outcomes : insights from Sino-Anglo business relationships
Barnes, Bradley R.; Yen, Dorothy; Zhou, Lianxi - In: Industrial marketing management : the international … 40 (2011) 4, pp. 510-521
Persistent link: https://www.econbiz.de/10009159492
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The effects of early internationalization on performance outcomes in young international ventures : the mediating role of marketing capabilities
Zhou, Lianxi; Wu, Aiqi; Barnes, Bradley R. - In: Journal of international marketing 20 (2012) 4, pp. 25-45
Persistent link: https://www.econbiz.de/10009688885
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Earliness of internationalization and performance outcomes : exploring the moderating effects of venture age and international commitment
Zhou, Lianxi; Wu, Aiqi - In: Journal of world business : JWB 49 (2014) 1, pp. 132-142
Persistent link: https://www.econbiz.de/10010236441
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Market knowledge development of indigenous Chinese firms for overseas expansion : insights from marketing ambidexterity perspective
Xu, Hui; Feng, Yongchun; Zhou, Lianxi - In: Asian businesses in a turbulent environment : …, (pp. 115-141). 2016
Persistent link: https://www.econbiz.de/10011485392
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Consumers' reaction to global versus local advertising appeals : a test of culturally incongruent images in China
Zhou, Lianxi; Poon, Patrick; Wang, Haizhong - In: Journal of business research : JBR 68 (2015) 3, pp. 561-568
Persistent link: https://www.econbiz.de/10010496178