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China
Consumer behaviour
34
Konsumentenverhalten
34
Brand management
17
Markenführung
17
Brand image
13
Markenimage
13
Event marketing
9
Event-Marketing
9
Beziehungsmarketing
8
Brand
8
Markenartikel
8
Relationship marketing
8
Marketing
7
Asia
5
Asien
5
Marketing management
4
Marketingmanagement
4
Cognition
3
Customer satisfaction
3
Experience
3
Experiential marketing
3
International marketing
3
Internationales Marketing
3
Kognition
3
Kundenzufriedenheit
3
Marketing theory
3
Marketingtheorie
3
Product design
3
Produktgestaltung
3
Psychologie
3
Psychology
3
Theorie
3
Theory
3
Advertising
2
Artificial intelligence
2
Bibliometrics
2
Bibliometrie
2
Brand equity
2
Brand extension
2
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Language
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English
3
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Schmitt, Bernd
3
Lee, Leonard
1
Pan, Yigang
1
Zhang, Shi
1
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Brand management ; Vol. 1
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
3
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The psychology of the Asian consumer
Schmitt, Bernd
(
contributor
);
Lee, Leonard
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10010490954
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2
Language and brand attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924154
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3
Selecting the right brand name : an examination of tacit and explicit linguistic knowledge in name translations
Schmitt, Bernd
;
Zhang, Shi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 655-665
Persistent link: https://www.econbiz.de/10009576048
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