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Corporate Social Responsibility and Brand Value — Evidence from Chinese Liquor Enterprises
CAI, Xiaofei; JIN, Chaojie - 2021
The purpose of this paper is to examine the impact of corporate social responsibility on the brand value of enterprises. Authors construct corporate social responsibility index and use panel regression analysis to test the hypothesis. Within the theoretical framework of this paper, it can be...
Persistent link: https://www.econbiz.de/10013245293
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How global brands travel with consumers : an examination of the relationship between brand consistency and meaning across national boundaries
Bengtsson, Anders; Bardhi, Fleura; Venkatraman, Meera - In: International marketing review 27 (2010) 5, pp. 519-540
Persistent link: https://www.econbiz.de/10008906890
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Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.; Magnusson, Peter; Zhou, Joyce X. - In: Entrepreneurship in international marketing, (pp. 267-286). 2015
Persistent link: https://www.econbiz.de/10010493026
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Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung; Yim, Mark Yi-Cheon - In: The journal of product & brand management 31 (2022) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
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Global Brand Management : Eine konzeptionell-empirische Analyse von Automobil-Markenimages in Brasilien, China, Deutschland, Russland und den USA
Stolle, Wulf - 2013
Markenimage -- Automarken -- Kultur -- Moderierende Effekte -- Partial Least Squares -- Empirische Erhebung in … Brasilien, China, Deutschland, Russland und den USA. … Überlegungen und einer umfangreichen empirischen Erhebung in Brasilien, China, Deutschland, Russland und den USA, welche …
Persistent link: https://www.econbiz.de/10014016725
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Global Brand Management : eine konzeptionell-empirische Analyse von Automobil-Markenimages in Brasilien, China, Deutschland, Russland und den USA
Stolle, Wulf - 2013
Überlegungen und einer umfangreichen empirischen Erhebung in Brasilien, China, Deutschland, Russland und den USA, welche … Konsequenzen sich aus der Marktheterogenität für die Wahrnehmung und Beurteilung und damit für das Markenimage von Automarken …
Persistent link: https://www.econbiz.de/10010442748
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An exploration of US-made clothing in China
Shen, Dong; Wang, Qiuyue - In: Journal of fashion marketing and management 21 (2017) 2, pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
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Mainland Chinese casino visitors to Macau : linking service, brand image, satisfaction and loyality
Chan, Sow Hup; Wan, Yim King Penny; Jeong, Miyoung - In: The journal of gambling business and economics 13 (2020) 1, pp. 87-115
Persistent link: https://www.econbiz.de/10012654059
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The effects of product fit and brand fit on memory retention for brand alliances : when less is more : evidence from Chinese firms
Norman, Andrew T. - In: International journal of management and marketing … 9 (2016) 1, pp. 13-28
Persistent link: https://www.econbiz.de/10011551967