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Chinese consumers' adoption of a "green" innovation : the case of organic food

Thøgersen, John; Zhou, Yanfeng - In: Journal of marketing management : MM 28 (2012) 3/4, pp. 313-333

Persistent link: https://www.econbiz.de/10009545980

Consumer buying motives and attitudes towards organic food in two emerging markets : China and Brazil

Thøgersen, John; Barcellos, Marcia Dutra de; Perin, … - In: International marketing review 32 (2015) 3/4, pp. 389-413

Persistent link: https://www.econbiz.de/10011342716

The moderating role of human values in planned behavior : the case of Chinese consumers' intention to buy organic food

Zhou, Yanfeng; Thøgersen, John; Ruan, Yajing; Huang, Guang - In: The journal of consumer marketing 30 (2013) 4, pp. 335-344

Persistent link: https://www.econbiz.de/10009788906

When people are green and greedy : a new perspective of recycling rewards and crowding-out in Germany, the USA and China

Yang, Xisi; Thøgersen, John - In: Journal of business research : JBR 144 (2022), pp. 217-235

Persistent link: https://www.econbiz.de/10013184970

The impact of attitudes and perceptions on travel mode choice and car ownership in a Chinese megacity : the case of Guangzhou

He, Sylvia Y.; Thøgersen, John - In: Research in transportation economics 62 (2017), pp. 57-67

Persistent link: https://www.econbiz.de/10011901130

Consumer attitudes towards imported organic food in China and Germany : the key importance of trust

Pedersen, Susanne; Zhang, Ting; Zhou, Yanfeng; … - In: Journal of macromarketing 43 (2023) 2, pp. 233-254

Persistent link: https://www.econbiz.de/10014294191

The moderating role of human values in planned behavior: the case of Chinese consumers' intention to buy organic food

Zhou, Yanfeng; Thøgersen, John; Ruan, Yajing; Huang, Guang - In: Journal of Consumer Marketing 30 (2013) 4, pp. 335-344

Purpose – This article aims to study the role of personal values as moderators of the antecedents of consumers' “green” buying intentions in the context of Chinese consumers' inclination to buy organic food. Design/methodology/approach – Ordinary Chinese consumers ( n =479) were...

Persistent link: https://www.econbiz.de/10014849860

Consumer buying motives and attitudes towards organic food in two emerging markets

Thøgersen, John; de Barcellos, Marcia Dutra; Perin, … - In: International Marketing Review 32 (2015) 3/4, pp. 389-413

Purpose – The purpose of this paper is to investigate if consumer buying motives regarding organic food in emerging economies China and Brazil are culture bound or determined by key characteristics of the product. Design/methodology/approach – A survey was collected in Guangzhou, China, and...

Persistent link: https://www.econbiz.de/10014828352